Answer to those questions is crucial for successful existence and development in the market. Company that can collect, properly process and analyse the data gains the great advantage of having such source of information. It can tell you which customers are the most valuable and which are going to leave you. What products they buy and what products they might be interested in. Finally, what the customers or potential customers think and say about your company, products and what are their preferences. With this knowledge, you can prepare dedicated product offer, promotion or engage the customers to interact in a way you want. Analysing the trends and customers’ behaviour allows you to propose new solutions and plan your activities.
However, development of an efficient and working system is not a simple process. Companies use different IT solutions, each business has its own specifics processes, customers and products that require individual approach.
- Customer Profiling
- Recommendation Models
- Semantic and Sentimental Text Analysis
- Image Analysis
- Prediction Models
- Classification Models
- Integration services Facebook/Google Analytics/Twitter/Google AdWords/SMS/Mass email